Milky Way
Milky Way is a fun and dreamy dessert brand that wanted packaging that felt as playful and delicious as the products themselves. This project focused on creating a visual identity that instantly communicates sweetness, imagination, and the joy of indulging in a treat.
Brand Design
$3499
2 Weeks Turnaround
the problem:
Milky Way’s previous packaging did not capture the charm or personality of the brand. The visuals lacked cohesion, the colors did not stand out on shelves, and the overall design failed to express the magical, whimsical feeling the brand wanted to evoke.
my approach:
I explored a vibrant and imaginative direction that reflects the brand’s dreamy universe. I developed a cohesive color palette, playful illustrations, and bold typography that make the packaging feel upbeat, youthful, and memorable. Each design element was selected to ensure Milky Way stands out, feels instantly recognizable, and evokes a sense of fun with every purchase.
outcome
$250k Secured in Funding
10k+ Instagram Followers Added
10% Addition in Traffic
30% Bump in Overall Conversions
Project Gallery
SEE MORE SIMILAR WORK:
Milky Way
Milky Way is a fun and dreamy dessert brand that wanted packaging that felt as playful and delicious as the products themselves. This project focused on creating a visual identity that instantly communicates sweetness, imagination, and the joy of indulging in a treat.
Brand Design
$3499
2 Weeks Turnaround
the problem:
Milky Way’s previous packaging did not capture the charm or personality of the brand. The visuals lacked cohesion, the colors did not stand out on shelves, and the overall design failed to express the magical, whimsical feeling the brand wanted to evoke.
my approach:
I explored a vibrant and imaginative direction that reflects the brand’s dreamy universe. I developed a cohesive color palette, playful illustrations, and bold typography that make the packaging feel upbeat, youthful, and memorable. Each design element was selected to ensure Milky Way stands out, feels instantly recognizable, and evokes a sense of fun with every purchase.
outcome
$250k Secured in Funding
10k+ Instagram Followers Added
10% Addition in Traffic
30% Bump in Overall Conversions
Project Gallery
SEE MORE SIMILAR WORK:
Milky Way
Milky Way is a fun and dreamy dessert brand that wanted packaging that felt as playful and delicious as the products themselves. This project focused on creating a visual identity that instantly communicates sweetness, imagination, and the joy of indulging in a treat.
Brand Design
$3499
2 Weeks Turnaround
the problem:
Milky Way’s previous packaging did not capture the charm or personality of the brand. The visuals lacked cohesion, the colors did not stand out on shelves, and the overall design failed to express the magical, whimsical feeling the brand wanted to evoke.
my approach:
I explored a vibrant and imaginative direction that reflects the brand’s dreamy universe. I developed a cohesive color palette, playful illustrations, and bold typography that make the packaging feel upbeat, youthful, and memorable. Each design element was selected to ensure Milky Way stands out, feels instantly recognizable, and evokes a sense of fun with every purchase.
outcome
$250k Secured in Funding
10k+ Instagram Followers Added
10% Addition in Traffic
30% Bump in Overall Conversions